2015 Symposium Keynote Speaker
Re-branding — Crayons or Connections?
Fast paced, consumer driven markets constantly challenge marketers to maintain a strong brand image. Market shifts are so strong at times that they require us to go down the one way street of re-branding. Some brands have done so with tremendous success, but others have faced large barriers and have failed to do so effectively. This discussion focuses on the importance of re-branding through a retailer’s lens – informed from deep customer insights and connecting those insights into a whole new brand experience.
- Getting to deeper insights and connecting to sensory experiences.
- Establish effective branding that sustains value in the future and sticking with it.
- Successfully launch new or re-defined products and services into the ever changing marketplace.
Michael is a transformational executive who offers a unique combination of retail, marketing services, and consumer products expertise. A 28 year industry veteran, Michael has established a reputation for successfully leading large and complex businesses. Michael and the Lowes Foods team are leading a complete rebranding effort for Lowes Foods, including in-store experience innovation, product development, new multi-channel advertising, grassroots marketing, guest insights and analytics, personalization, and strategic partnership development. Michael is also accountable for the eCommerce business and is leading a complete rebrand for the platform, which will enable a consistent Omni channel brand experience for the Lowes Foods guest. Prior to joining Lowes Foods as Chief Marketing Officer, Michael served as the Chief Marketing Officer at SUPERVALU, which was the 3rd largest grocery retailer in the United States. After SUPERVALU, Michael served as Chief Strategy Officer for LoyaltyOne (an Alliance Data company), which specializes in loyalty marketing and retail analytics.
Michael began his career at Procter and Gamble. During his 24 year career with P&G, Michael held executive roles within customer business development, marketing strategy and planning, and global beauty care.