Viticulture – Innovation in mid-Atlantic Vineyards: thinking outside the box
Tremain Hatch | Viticulture Extension/Research Associate
Tremain Hatch currently serves as the viticulture research and extension associate at Virginia Tech where he received a Master of Science in Horticulture degree in 2010. Within this role, Hatch generates and delivers innovative research to Virginia grape growers; he is responsible for developing programs and outreach for new and experienced grape farmers in Virginia’s growing wine industry. Hatch’s current research focuses on wine grape pruning methods, vineyard cost flow projections and vineyard fertilizer programs. During his studies, Hatch completed vineyard and winery practicums in Italy, New Zealand, and Virginia. He will address how to think outside the box and employee innovation in mid-Atlantic vineyards in order to perpetuate success.
Enology – Stuck Fermentation Management: Causes, Prevention, and Resolution
Dr. Stephan Sommer | ASU Fermentation Sciences
Dr. Stephan Sommer earned an Engineering Diploma in Beverage Technology from Hochschule Geisenheim University and a PhD in Microbiology and Wine Science from Johannes Gutenberg University, both in Germany, and is now a professor in the rapidly growing Fermentation Sciences program at Appalachian State University. He has over eight years of industry experience in various fields of beverage production including wineries, sparkling wine companies, and breweries. Additionally, Dr. Sommer managed a commercial beverage laboratory and was involved in research projects in the German wine industry. Dr. Sommer will share his expertise on fermentation with an emphasis on sensory science as well.
Marketing and Business – The Business of Wine: The UNCG Approach
Samuel Troy & Erick Byrd | UNCG Bryan School of Business
Samuel Troy and Erick Byrd, both from the Bryan School of Business and Economics at the University of North Carolina at Greensboro, have been instrumental in the Bryan School’s continuing partnership with North Carolina’s wine and grape industry, a key in providing business intelligence and research that boosts the sector’s economic potential. The duo will share their wealth of combined marketing and business expertise as it pertains specifically to the wine industry.
Troy currently serves as an executive in residence at UNC-G and holds a degree in Higher European Studies from the College of Europe, Bruges, Belgium; a Master of Arts from East Carolina University; and a Bachelor of Arts from Elon University. He has held numerous executive positions within the US Department of Commerce in which he planned, managed and implemented major business, industry and international initiatives. Mr. Troy is also the recipient of several distinguishable awards including North Carolina’s Order of the Long Leaf Pine and the Distinguished Leadership Award from the National Association of Community Leadership.
Byrd, an associate professor of sustainable tourism and hospitality, holds a PhD from NC State and has worked in the commercial recreation and the travel and tourism industries. His areas of research interest include tourism marketing, sustainable development, community involvement and barriers to development. Byrd is often touted for his capability of using professional experiences to link theory and concepts to practical application.