Brand Building in the Southeast

Surry Community College will host its 4th annual symposium on Thursday, November 5th, featuring keynote speaker Michael A. Moore, 28 year industry veteran. The event unites grape growers and winemakers from across the southeastern United States in a collaborative effort to support and expand the North Carolina and regional wine industry.

Surry Community College

Event Host

Lowes Foods

Keynote Sponsor

The symposium will be held at the Shelton-Badgett NC Center for Viticulture & Enology, on the SCC main campus. This Center serves the grape and wine industry, not only in North Carolina, but the entire Southeast by providing workforce training and industry support.

Event Schedule

November 4, 2015

  • 1:00 PM

    Pruning Workshop

    Joseph Geller | 1:00 pm – 4:00 pm | Included with registration

    The Pruning Workshop, sponsored by Bahco Tools, will provide essential principles and practices of grapevine pruning. Attendants will have the opportunity to gain hands-on experience in our campus vineyard, and implement various pruning techniques. Topics covered will include quality control, trunk disease, and frost mitigation.

    Bahco Tools will be giving away door prizes.

November 5, 2015

  • 7:30 AM

    Breakfast and Vendor Break

  • 8:45 AM

    President's Welcome

    Dr. David Shockley, Surry Community College

  • 9:00 AM

    General Session

    Markus Keller provides insight on berry maturation, and suggested vineyard management techniques to improve ripening.

  • 10:15 AM

    Keynote Speaker

    Michael A. Moore, 28 year industry veteran, discusses the importance of re-branding through a retailer’s lens. Read More

  • 11:30 AM

    Lunch and Vendor Break

  • 1:00 PM

    Concurrent Session 1


    Grape Root Borer Control and Management Techniques for  Southeastern Vineyards

    Dr. David Lockwood | Viticulture

    The grape root borer (GRB), Vitacea polistiformis, is the most damaging insect pest of grapes in Tennessee, and potentially the southeast as a whole. Damage usually appears slowly; and because the pest attacks the plant below ground, symptoms are not always associated with a pest infestation. Chemical control is difficult. This topic will provide information to help you identify a GRB problem and protect your grapes against damage.

    Major Wine Faults in the Southeast with Tasting

    Dr. Seth Cohen | Enology

    Dr. Seth Cohen of Appalachian State University focuses his work on wine and grape quality. He will take you through the major faults that are encountered in the Southeast and how to rectify them.

    YAN and Nutrient Management

    Eglantine Chauffour | Enology

    Discuss nutrient management with lead Enartis Vinquiry Winemaker, Eglantine Chauffour.

  • 2:15 PM

    Concurrent Session 2


    Electrostatic Spraying: where does it fit in southeastern wine grape production

    Dr. Phil Brannen | Viticulture

    Many environmental impacts are lessened with electrostatic spraying technology, including chemical drift, the amount of chemicals and water applied, noise, soil compaction and fuel savings. Electrostatic uses an “air-assisted” nozzle, whereby the solution (chemical and water) is combined in a “shearing” action, which atomizes the particles down to 30 to 50 microns. Then, just before the mist exits the nozzle, it is exposed to a negative charge. The electrically-charged particles are automatically attracted to the “grounded” vine. This topic will explore this concept in detail, and present the benefits of utilizing ESS technology in vineyard management.

    Cork Alternatives for the expanding winery

    Wes Ward | Enology

    Wes Ward, Technical Sales Manager for the Americans, will work with attendees on understanding cork alternatives and the oxygen management surrounding them.

    Re-Branding: the good, the bad and the ugly

    Don Wright | Marketing

    When is it time for a re-branding? Don Wright, Wright Global Graphic Solution's EVP of Business Development will take you through the best, the mediocre, and the worst examples of re-branding in his experience. Don will include tips for shelf appeal and how to capture the heart and personality of the brand.

  • 3:30 PM

    Concurrent Session 3


    Cultivar selection and fungicide application scheme based on organic and reduced input trials

    Dr. Mizuho Nita | Viticulture

    Cultivar selection is arguably the single most important decision we will make in the vineyard beyond site selection. Choosing the appropriate cultivar for your vineyard will ultimately affect fruit quality, yield, and pest and disease pressures. This topic will review both cultivar selection and fungicide application based on both organic and reduced input field trials.

    Oak Alternatives

    Eglantine Chauffour | Enology

    Enartis Winemaker, Eglantine Chauffour will explain the best uses for oak alternatives in winemaking.

  • 5:00 PM

    Grand Wine Tasting

    Join us on the patio as the sun sets for our featured wines and great food. Food pairing will include cheeses, breads, soups, fruits, vegetables and chocolates.

Our Sponsors

  • Lowes Foods

    Keynote Sponsor

  • Wines and Vines

    Media Sponsor

  • Bahco Tools

    Platinum Sponsor

  • Nomacroc

    Gold Sponsor

  • Wright Global Graphics

    Gold Sponsor

  • Enartis Vinquiry

    Silver Sponsor

  • Bucher Vasilin

    Bronze Sponsor

  • Carolina Wine Supply

    Bronze Sponsor

  • Electrostatic Spray Solutions

    Bronze Sponsor

  • Scott Laboratories

    Bronze Sponsor

  • Summit Wine Solutions

    Bronze Sponsor

  • Syngneta

    Bronze Sponsor