Brand Building in the Southeast

Surry Community College will host its 4th annual symposium on Thursday, November 5th, featuring keynote speaker Michael A. Moore, 28 year industry veteran. The event unites grape growers and winemakers from across the southeastern United States in a collaborative effort to support and expand the North Carolina and regional wine industry.


Event Host

Keynote Sponsor


The symposium will be held at the Shelton-Badgett NC Center for Viticulture & Enology, on the SCC main campus. This Center serves the grape and wine industry, not only in North Carolina, but the entire Southeast by providing workforce training and industry support.

Event Schedule

  • 9:00 AM

    President's Welcome

  • 9:15 AM

    Keynote Speaker

    Michael A. Moore, 28 year industry veteran, discusses the importance of re-branding through a retailer’s lens. Read More

  • 10:45 AM

    Concurrent Session 1

    Take advantage of locally-focused workshops tailored specifically to North Carolina winegrowers.

  • 11:45 AM

    Lunch

    Enjoy student crafted Surry Cellar’s award-winning wines during a light lunch and social hour.

  • 11:45 AM

    Optional winery and vineyard tours

  • 1:00 PM

    Concurrent Session 2

    Take advantage of locally-focused workshops tailored specifically to North Carolina winegrowers.

  • 2:20 PM

    Concurrent Session 3

    Take advantage of locally-focused workshops tailored specifically to North Carolina winegrowers.

  • 3:40 PM

    Concurrent Session 4

    Take advantage of locally-focused workshops tailored specifically to North Carolina winegrowers.

  • 5:00 PM

    Grand Wine Tasting

    Join us on the patio as the sun sets for our featured wines and great food. Food pairing will include cheeses, breads, soups, fruits, vegetables and chocolates.