Welcome to the 11th annual Southeastern United Grape and Wine symposium.
“Cultivating Success: Growing the Southeastern Wine Industry through Innovation and Adaptation.”
Thursday, November 9th, 2023
Times: 9:00 am - 6:00 pm
Guest sign-in and registration. Vendors setup. Light breakfast, coffee.
Sponsor Showcase and Vendor Display floor opens.
Symposium Welcome, Grand Hall.
Dr. David Shockley | President, Surry Community College
Wine Marketing and Brand Development Focus
Dr. Kathy Kelley | Pennsylvania State University
Using Emotion to Engage and Build a Connection with your Customers
Learn how to use emotion to enhance your customer relationship and improve brand commitment. Attendees will discover ways that positive feelings toward a brand can significantly impact consumer loyalty more than other factors based on a brand's attributes.
Guest Speaker 2 | Working Title
Dr. Natalia Velikova | Texas Tech
Sponsor Break and Lunch Setup
Platinum Sponsor Showcase Breakout Sessions
Final Sponsor Break
Educational Breakout Session
Promoting Diversity, Equity, and Inclusion Planning & Strategy into Your Business, Brand and Events.
Sharon Fenchak | Biltmore Estate Winery
Crista Guebert | Golden Road Vineyards
Micah Habershaw | RayLen Vineyards
Viticulture & Enology
Petit Manseng Optimal Ripeness and Style
Caitlin Horton | Horton Vineyards
Lee Hartman | Bluestone Vineyard
Cory Lillberg | Parker-Binns Vineyard
Join us for a special networking session to engage with other members of the Southeastern Wine Industry to share ideas, wine, and build valuable connections. This event will be held in the Teaching Winery within the SBVE building and will feature wines made by the students at Surry Community College poured by faculty and staff. Join us for a valuable peer to peer experience.
Grand Wine Tasting
4:00 pm – 6:00 pm
Join us in the Grand Hall as the sun sets for featured wines from our Southeastern Partner Wineries. Food pairings will include local cheeses, breads, fruits, vegetables, chocolates, and truffles. We will also have soups and hors d'oeurves. This is a featured networking event for our attendees!