Welcome to the 11th annual Southeastern United Grape and Wine symposium.

“Cultivating Success: Growing the Southeastern Wine Industry through Innovation and Adaptation.”

Symposium Schedule

Thursday, November 9th, 2023

Times: 9:00 am - 6:00 pm

  • 8:00 AM

    Guest sign-in and registration. Vendors setup. Light breakfast, coffee.

  • 9:00 AM

    Sponsor Showcase and Vendor Display floor opens.

  • 9:00 AM

    Symposium Welcome, Grand Hall.

    Dr. David Shockley | President, Surry Community College

  • 9:15 AM

    Wine Marketing and Brand Development Focus

    Dr. Kathy Kelley | Pennsylvania State University

    Using Emotion to Engage and Build a Connection with your Customers

    Learn how to use emotion to enhance your customer relationship and improve brand commitment. Attendees will discover ways that positive feelings toward a brand can significantly impact consumer loyalty more than other factors based on a brand's attributes.

  • 10:30 AM

    Sponsor Break

  • 11:00 AM

    Guest Speaker 2 | Working Title

    Dr. Natalia Velikova | Texas Tech

  • 12:00 PM

    Sponsor Break and Lunch Setup

  • 12:15 PM

    Sponsored Lunch

  • 1:15 PM

    Platinum Sponsor Showcase Breakout Sessions

  • 2:00 PM

    Final Sponsor Break

  • 2:15 PM

    Educational Breakout Session


    Promoting Diversity, Equity, and Inclusion Planning & Strategy into Your Business, Brand and Events.

    Working description.

    Sharon Fenchak | Biltmore Estate Winery

    Crista Guebert | Golden Road Vineyards

    Micah Habershaw | RayLen Vineyards

    Viticulture & Enology

    Petit Manseng Optimal Ripeness and Style

    Working description.

    Caitlin Horton | Horton Vineyards

    Lee Hartman | Bluestone Vineyard

    Cory Lillberg | Parker-Binns Vineyard


    Tasting Room KPIs ≠ Key Performance Indicators, KPIs = Keeping people informed, involved, interested, and inspired

    Working description.

    Jennie Hess | Shelton Vineyards

    Carrie Brown | JOLO Winery and Levi Banks

    David Bower | Surry Community College

  • 3:15 PM


    Join us for a special networking session to engage with other members of the Southeastern Wine Industry to share ideas, wine, and build valuable connections. This event will be held in the Teaching Winery within the SBVE building and will feature wines made by the students at Surry Community College poured by faculty and staff. Join us for a valuable peer to peer experience.

  • 4:00 PM

    Grand Wine Tasting

    4:00 pm – 6:00 pm

    Join us in the Grand Hall as the sun sets for featured wines from our Southeastern Partner Wineries. Food pairings will include local cheeses, breads, fruits, vegetables, chocolates, and truffles. We will also have soups and hors d'oeurves. This is a featured networking event for our attendees!