Thank you to all our 2016 workshop presenters.
Pruning and Winter Vineyard Management
Joseph Geller | Viticulture Instructor, Surry Community College
November 15, 1:00 pm – 3:00 pm
Workshop is sponsored by BDI equipment, and will showcase a mechanical pre-pruner implement.
Attendants will have the opportunity to gain hands-on experience in our campus vineyard, and implement various pruning techniques. Topics covered will include quality control, trunk disease, and frost mitigation.
Wine Ecommerce 101: How to succeed with DTC in the digital age
Presented by Vin65
November 15, 3:00 pm – 5:00 pm
You’ve made great wine. Now how do you sell it? In an age where people expect to be able to buy anything online, ship it for free and receive it 2 days later, it can be hard for smaller wineries to compete. Especially when you’re the one making the wine, managing the wine club and sending out all the emails!
In this interactive workshop, our DTC expert will share some of these lessons on a range of topics including:
- 4 things the top 20% of wineries have in common
- The future of wine clubs: how to grow and retain members
- How to turn tasting room visitors into long-term customers
- Winery website & email marketing best practices
- Proven tips to maximize OND sales
Attendees will also have the opportunity to sign up for a free winery website and receive a demo of Vin65’s ecommerce, POS and wine club tools.
Surry Community College is working with VESTA during the Southeastern United Grape and Wine Symposium to provide two additional Workshops. Individuals must register for these separately through VESTA.
Wine Sensory Analysis Workshop
Presented by VESTA
November 14 & 15, 8:00 am – 5:00 pm
This workshop will benefit winemakers, cellar workers, winery staff, and wine enthusiasts who seek a deeper understanding of these topics and their impact on a winery’s success. In addition, workshop attendees will be guided through sensory test methods to access perceived differences and preferences in wine.
Topics include: Welcome and Introduction to Tasting, White Sensory Standards, Red Sensory Standards, and Evaluating Palate Attributes: Alcohol, Acid, and Tannin Wine Defects, Descriptive Wine Analysis of White Wines, Descriptive Analysis of Red Wines, Laboratory Investigating, Wine Competition Methodology and Professional Wine Rating Systems. A certificate will be awarded after the completion of this workshop.Register for workshop
Wine Chemistry Workshop
Presented by VESTA
November 17, 8:00 am – 6:00 pm
November 18, 8:00 am – 1:00 pm
Dr. Barry Gump is the first holder of the Harvey R. Chaplin Eminent Scholar’s Chair in Beverage Management at Florida International University’s Chaplin School of Hospitality and Tourism Management. In this position he is developing new graduate and undergraduate beverage classes to expand the offerings of the Beverage Management curriculum. Dr. Gump is Emeritus Professor of Chemistry and Emeritus Adjunct Professor of Enology at California State University, Fresno. He has had a long association (over thirty years) with the wine industry, conducting research in analytical methodology applied to grapes, juices, and wines.Register for workshop